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Nintendo Magic(ISBN=9781934287224)书籍详细信息
- ISBN：9781934287224
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-11
- 页数：221
- 价格：86.00
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
In 2006, Nintendo released Wii at the same time the
highly-anticipated and much-vaunted Playstation III was introduced.
Wii's "David" defeated PlayStation's "Goliath," inversely echoing
the NES/PlayStation II outcome of a decade previous. "Nintendo
Magic: Winning the Videogame Wars" is the story of what went right,
discussing the business strategies and marketing savvy that took on
the mighty Song and won. Topics Include: - How where you put your
company is just as important as how you run it - From work force to
policies, why Nintendo's "just enough" attitude succeeds - Why the
ability to read a balance sheet is overrated - Enlarging the pie:
going after casual gamers (The art of mainstreaming) - The Pokemon
Phenomenon "Nintendo Magic: Winning the Videogame Wars" should
serve as a warning to similar powerhouse industries never to
understimate the modest competitor. It should occupy the bookshelf
of any business person smart enough to know they don't need to be a
giant to win.
书籍目录：
Prologue: Unshaken by the Storm of the Century
Chapter 1: Crisis on the Horizon
Chapter 2: The Birth of the DS and the Wii
Chapter 3: Iwata and Miyamoto: Business Ascetics
Chapter 4: Manufacturing Smiles: A Philosophy
Chapter 5: Game & Watch: The Toy That Started It All
Chapter 6: Surviving on Software
Chapter 7: From Playing Cards to the World Stage
Chapter 8." Seeds of Fresh Surprise
Epilogue: The Ongoing Fight Against Boredom
Timeline
Bibliography
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书籍介绍
Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation, which featured advancements and cutting-edge technology that put Nintendo's Super-NES to shame. Nintendo quickly lost its dominant market share to Sony and found itself floundering. In 2006, Nintendo released Wii at the same time Sony introduced its highly-anticipated and much-vaunted PlayStation III and Microsoft's XBox 360. Wii's David defeated PlayStation's Goliath, inversely echoing the SNES/PlayStation outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won.
Topics include:
How where you put your company is just as important as how you run it: being in Kyoto
From work force to policies, why Nintendo's "just enough" attitude succeeds
Why the ability to read a balance sheet is overrated
Respect seniority but approve huge R&D budgets for talented junior employees
Allowing maximum communication between disparate divisions (hardware and software)
Enlarging the pie: going after casual gamers (The art of mainstreaming)
How the Wii will be the next major household appliance and the DSi will be the cell phone of the future.
Nintendo Magic: Winning the Videogame Wars should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win.
书籍真实打分
故事情节：9分
人物塑造：9分
主题深度：8分
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语言运用：6分
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思想传递：9分
知识深度：3分
知识广度：3分
实用性：6分
章节划分：7分
结构布局：9分
新颖与独特：5分
情感共鸣：5分
引人入胜：6分
现实相关：4分
沉浸感：4分
事实准确性：7分
文化贡献：8分
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网友 屠***好：还行吧。
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网友 利***巧：差评。这个是收费的
网友 索***宸：书的质量很好。资源多
网友 步***青：。。。。。好
网友 国***舒：中评，付点钱这里能找到就找到了，找不到别的地方也不一定能找到
网友 訾***雰：下载速度很快，我选择的是epub格式
网友 苍***如：什么格式都有的呀。
网友 田***珊：可以就是有些书搜不到
网友 寿***芳：可以在线转化哦
网友 薛***玉：就是我想要的！！！
网友 濮***彤：好棒啊！图书很全