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World Famous：How to Give Your Business a KickAss Brand Identity闻名世界：如何使你的企业得到“踢一脚”的创新书籍详细信息
- ISBN：9780814409343
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2009-05
- 页数：223
- 价格：147.80
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
There are masses of people just waiting to do business with you...once they are so inspired. Business is not just a transaction; it's an experience. People do more business with people and companies that engage them in the purchasing experience. When you attach meaning to the act of doing business with you, you stand out from the crowd. "World Famous" reveals what enormous possibilities await you once you put your energy into inspiring rather than selling, being authentic rather than trying to fit in, and working to engage the marketplace rather than focusing solely on your competitors. Tyreman guides the reader through a step-by-step process for becoming differentiated authentically by building a unique, kick-ass brand-identity. This book is filled with real-life stories and anecdotes. This inspiring book arms you with ways to command true loyalty just by being yourself...and attracting more attention to your business than ever before.
书籍目录：
Preface
INTRODUCTION The Obvious Choice
STEP 1: DARE!
CHAPTER ONE Dare to Stand Up and Be Counted
CHAPTER TWO Dare to Stand Out
CHAPTER THREE Dare to Be Authentically Different
STEP1 SUMMARY Dare!
STEP 2: DISCOVER THE POWER OF THE SUPERNICHE
CHAPTER FOUR The Secret to Why People Buy
CHAPTER FiVE Demographics in 10 Minutes or Less
CHAPTER SIX Psycbographics: Breathing Life Into Your Brand Contents
CHAPTER SEVEN Putting It All Together
STEP 2 SUMMARY The Power of the Superniche
STEP 3: DEFINE YOUR DIFFERENCE
CHAPTER EIGHT What Business Are You Really In?
CHAPTER NINE What Are the Personality, Attitude, and Values of Your Brand Identity?
CHAPTER TEN Hip, Young Gunslingers and Rude, Obnoxious Anarchists--Three Essential, Powerful, Earth-Shattering Words
CHAPTER ELEVEN Creating Your Own 3-D Brand Identity
CHAPTER TWELVE Brainstorming Guidelines--How to Get Your Words
CHAPTER THIRTEEN Active List
CHAPTER FOURTEEN Organize, Rank, and Review
CHAPTER FIFTEEN The Test Drive
CHAPTER SIXTEEN The Playground of Your Brand
CHAPTER SEVENTEEN Declaring the Promise of Your Brand
STEp 3 SUMMARY Differentiation, the Secret Weapon
STEP 4: ADD VALUE
CHAPTER EIGHTEEN A Problem Is a Golden Opportunity
CHAPTER NINETEEN The Bitch Session
STEP 4 SUMMARY Adding Value
STEP 5: READY, SET, ENGAGE!
Onward!
Index
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编辑推荐
Author David Tyreman used his world famous strategies and techniques to grow his small garage-based business into a multimillion-dollar powerhouse. In World Famous he gives you proven ways to connect more closely with the hearts and minds of your customers—and his own foolproof blueprint for getting a measurable return from your marketing dollars every time.
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Product Description
There are masses of people just waiting to do business with you...once they are so inspired. Business is not just a transaction; it's an experience. People do more business with people and companies that engage them in the purchasing experience. When you attach meaning to the act of doing business with you, you stand out from the crowd. "World Famous" reveals what enormous possibilities await you once you put your energy into inspiring rather than selling, being authentic rather than trying to fit in, and working to engage the marketplace rather than focusing solely on your competitors. Tyreman guides the reader through a step-by-step process for becoming differentiated authentically by building a unique, kick-ass brand-identity. This book is filled with real-life stories and anecdotes. This inspiring book arms you with ways to command true loyalty just by being yourself...and attracting more attention to your business than ever before.
Book Description
What is it that sets apart companies like Apple, Ralph Lauren, and Virgin Atlantic from all the other players in their markets? How different would life be if your business were “World Famous”—by standing out prominently from the crowd and clearly capturing the attention of your market? Author David Tyreman used his world famous strategies and techniques to grow his small garage-based business into a multimillion-dollar powerhouse. In World Famous he gives you proven ways to connect more closely with the hearts and minds of your customers—and his own foolproof blueprint for getting a measurable return from your marketing dollars every time. This book helps your business gain a powerful presence in the market and shows you how to: • recognize if your business is inadvertently invisible to the market, and what to do about it • differentiate your business authentically and meaningfully from ALL others • define and communicate the unique personality of your business • engage your market by being "cause" driven • find uncommon ways to add value • free your business from the me-too confines of corporate blandness
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