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战略的力量STRATEGY POWER PLAYS书籍详细信息
- ISBN：9780071475600
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2006-09
- 页数：182
- 价格：113.80
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Take a page from Jeff Bezos at Amazon.com and reinvent your company
Turn your business direction on a dime like Michael Dell
Find your drive for customer satisfaction with Edouard Michelin
Dial in collaboration using Edward Zander's tactics at Motorola
And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
书籍目录：
By Stephen J. Adler, Editor-in-Chief,Business Week
BRIRN ROBERTS:Can Comcast Fly?
JEFF BEZOS:Reprogramming Amazon
JOHN CHRMBERS:Cisco'S Comeback
MICHREL DELL:The Secrets behind Dell's Expansion
MICHREL ESKEW:UPS and Big Brown's New Bag
EDWRRD ZRNDER:Reinventing Motorola
SAM PALMISRNO:IBM and the New Blue
YUN JONG YONG:The Samsung Way
ARTHURJ. SULZBERGER:The Future of the New York Times
THOMASJ. USHER:Bringing U. S. Steel Up from the Scrap Heap
RLRN MULRLLY:A Plan to Make Ford Fly
BRIRN FRRNCE:The Prince of NASCAR
EDOUARD MICHELIN:Taking Michelin to New Heights
KEN CHENRULT:Charge/A t American Express
TRENDS:Business Prophet C. K. Prahalad Is Changing
The Way CEOs Think
SOURCES
CONTRIBUTORS
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作者简介：
BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.
书籍介绍
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The Last Word in Success from the First Name in Business The new Power Plays series from BusinessWeek analyzes the hard-hitting, highly focused insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in today's competitive market. Each book includes real case studies, proven strategies, and the keen industry insight that has made BusinessWeek the world's number-one authority. Each specialized playbook showcases the top industry leaders and headline-making success stories that everyone wants to know about-and learn from Features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon Packed with best-practice sidebars, call-outs, how-to strategies, to-do lists, and insider advice in a breezy, no-nonsense style Arms managers and executives with tools they can put to work immediately Each book will include interactive features and downloads on BusinessWeek.com HARNESS THE POWER of the MOST VALUABLE PLAYERS IN BUSINESS! This hands-on guide shows you how to create a plan for real results. It includes Marissa Mayer's bold plans for Google, Bill Weldon's roadmap for keeping Johnson & Johnson on top, and other famous success strategies.
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