免费下载书籍地址：PDF下载地址
精美图片
ESPN the Company书籍详细信息
- ISBN：9780470542118
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2009-9-18
- 页数：232
- 价格：GBP 19.99
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. ESPN The Company Explores the dedication to excellence that makes ESPN the "Worldwide Leader in Sports" Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you're in Shares the lessons learned at ESPN about launching and growing a wildly successful enterprise Engaging and informative, this entertaining guide reveals how any company can benefit by embracing the best practices of ESPN.
From the Inside Flap Thirty years ago, TV sports coverage was produced as a sidebar unworthy of serious news time. Game highlights, such as they were, usually consisted of scores and brief recaps crammed into a few minutes between news and weather on your local television channel. That all changed when Bill Rasmussen, an unemployed sports announcer in 1979, and a group of committed sports junkies in Bristol, Connecticut, decided to lease unwanted satellite time to broadcast some local college sports and minor league hockey games. They called their organization the Entertainment & Sports Programming Network which we know today as ESPN, the most powerful and prominent name in sports media, with twenty-seven satellite dishes feeding more than 97 million subscribers. How did Connecticut become the center of the sports universe? ESPN The Company tells the fascinating story of how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace. Based on over twenty years of consulting inside ESPN, Smith provides the reader with firsthand observations, experiences, and research, which reveals for the first time an inside look and feel for the type of organizational psychology and culture that exists at all levels of ESPN. The authors detail four distinct stages in the company's development that the company has gone through illuminating how ESPN's business decisions and accomplishments can be understood in the context of the company's evolution. We ultimately learn that at the heart of ESPN's success is one astoundingly simple principle: serve fans. After each chapter, the authors share the lessons learned at ESPN about launching and growing a wildly successful enterprise—all the while enhancing economic and human value. The lessons are rich and applicable anywhere, and if you're a fan of business, competition, or sports, you'll enjoy reading and learning from this book.
书籍目录：
暂无相关目录，正在全力查找中！
作者介绍：
暂无相关内容，正在全力查找中
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：ESPN the Company在线阅读
在线听书地址：ESPN the Company在线收听
在线购买地址：ESPN the Company在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
书籍介绍
A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. ESPN The Company Explores the dedication to excellence that makes ESPN the "Worldwide Leader in Sports" Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you're in Shares the lessons learned at ESPN about launching and growing a wildly successful enterprise Engaging and informative, this entertaining guide reveals how any company can benefit by embracing the best practices of ESPN.
From the Inside Flap Thirty years ago, TV sports coverage was produced as a sidebar unworthy of serious news time. Game highlights, such as they were, usually consisted of scores and brief recaps crammed into a few minutes between news and weather on your local television channel. That all changed when Bill Rasmussen, an unemployed sports announcer in 1979, and a group of committed sports junkies in Bristol, Connecticut, decided to lease unwanted satellite time to broadcast some local college sports and minor league hockey games. They called their organization the Entertainment & Sports Programming Network which we know today as ESPN, the most powerful and prominent name in sports media, with twenty-seven satellite dishes feeding more than 97 million subscribers. How did Connecticut become the center of the sports universe? ESPN The Company tells the fascinating story of how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace. Based on over twenty years of consulting inside ESPN, Smith provides the reader with firsthand observations, experiences, and research, which reveals for the first time an inside look and feel for the type of organizational psychology and culture that exists at all levels of ESPN. The authors detail four distinct stages in the company's development that the company has gone through illuminating how ESPN's business decisions and accomplishments can be understood in the context of the company's evolution. We ultimately learn that at the heart of ESPN's success is one astoundingly simple principle: serve fans. After each chapter, the authors share the lessons learned at ESPN about launching and growing a wildly successful enterprise—all the while enhancing economic and human value. The lessons are rich and applicable anywhere, and if you're a fan of business, competition, or sports, you'll enjoy reading and learning from this book.
书籍真实打分
故事情节：4分
人物塑造：5分
主题深度：9分
文字风格：3分
语言运用：4分
文笔流畅：6分
思想传递：7分
知识深度：5分
知识广度：3分
实用性：3分
章节划分：4分
结构布局：9分
新颖与独特：6分
情感共鸣：3分
引人入胜：6分
现实相关：5分
沉浸感：4分
事实准确性：7分
文化贡献：5分
网站评分
书籍多样性：6分
书籍信息完全性：7分
网站更新速度：4分
使用便利性：5分
书籍清晰度：7分
书籍格式兼容性：3分
是否包含广告：7分
加载速度：8分
安全性：8分
稳定性：4分
搜索功能：6分
下载便捷性：9分
下载点评
- 书籍多(306+)
- 情节曲折(235+)
- 内容齐全(466+)
- 品质不错(297+)
- 服务好(430+)
- 博大精深(472+)
- 速度慢(67+)
下载评价
网友 濮***彤：好棒啊！图书很全
网友 瞿***香：非常好就是加载有点儿慢。
网友 通***蕊：五颗星、五颗星，大赞还觉得不错！~~
网友 敖***菡：是个好网站，很便捷
网友 堵***洁：好用，支持
网友 相***儿：你要的这里都能找到哦！！！
网友 权***波：收费就是好，还可以多种搜索，实在不行直接留言，24小时没发到你邮箱自动退款的！
网友 融***华：下载速度还可以
网友 步***青：。。。。。好
网友 苍***如：什么格式都有的呀。