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The Dumbest Moments in Business History(ISBN=9781591840671)书籍详细信息
- ISBN：9781591840671
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2004-12
- 页数：暂无页数
- 价格：53.90
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Business 2.0 magazine publishes an annual cover story called
"The 101 Dumbest Moments in Business." Featuring 101 hilarious
items about the year’s most unbelievably stupid business blunders,
it’s hugely popular with its more than half a million print
subscribers—and with the two million people who read it on the Web
this year. In The Dumbest Moments in Business History, the editors
of Business 2.0 have compiled the best of their first four annual
issues plus great (or not so great, if you happen to be
responsible) moments from the past.
From New Coke to the Edsel, from Rosie magazine to Burger King’s
"Herb the Nerd," the book’s highlights include:
? a Romanian car plant whose workers banded together to eliminate
the company’s debt by donating sperm and giving the proceeds to
their employer
? the Heidelberg Electric Belt, a sort of low-voltage jockstrap
sold in 1900 to cure impotence, kidney disorders, insomnia, and
many other complaints
? the time Beech-Nut sold "100% pure apple juice" that contained
nary a drop of apple juice
? the Midas ad campaign featuring an elderly customer ripping
open her blouse and showing her "mufflers" to the guys in the
shop
? a London videogame maker that sought volunteers who would allow
the company to place ads on the headstones of deceased
relatives
Grouped by theme—bosses gone bad, criminally creative accounting,
etc.—The Dumbest Moments in Business History is a fun and funny
look at the big-time ways that big-time companies have screwed up
through the decades. --This text refers to an out of print or
unavailable edition of this title.
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作者介绍：
Adam Horowitz is the deputy editor of Business 2.0 and a
creator of "The 101 Dumbest Moments in Business," one of the
magazine's most popular annual features. He and his fellow editors
are based in San Francisco. Which is good, because a
number of restaurants in his former home of Santa Fe-in
not-at-all-dumb moments of business judgment-have banned him for
publicly ridiculing their shortcomings.
Visit Business 2.0 online at www.business2.com.
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书籍真实打分
故事情节：6分
人物塑造：9分
主题深度：9分
文字风格：8分
语言运用：7分
文笔流畅：5分
思想传递：7分
知识深度：5分
知识广度：8分
实用性：3分
章节划分：8分
结构布局：4分
新颖与独特：9分
情感共鸣：4分
引人入胜：8分
现实相关：8分
沉浸感：5分
事实准确性：5分
文化贡献：8分
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