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The New Conceptual Selling（ISBN=9780446695183）书籍详细信息
- ISBN：9780446695183
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-04
- 页数：386
- 价格：69.00
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The Book That Changed The Way America Does Business In 1987
Miller Heiman published a book that turned conventional thinking on
its head and offered powerful, practical lessons that broke down
the boundaries of traditional product-pitch selling. This modern
edition of the classic Conceptual Selling shows why Miller Heiman
has become the world's most respected name in sales development,
with a client list leading the Fortune 500. And it shows why the
principles of Conceptual Selling are more important today than ever
before. The New Conceptual Selling Even in a world of cyber
commerce, nothing beats a face-to-face meeting. And if you're one
of those men and women who make their living in this highly
demanding environment, this new edition of Conceptual Selling will
change the way you interact with customers and clients, and the way
you conduct your business career. Learn: * How to identify your
customer's real needs and use listening as a powerful selling tool
* How to tailor every sale you make to one specific client-and how
to create a system that is consistent, flexible, and successful *
How to earn and maintain your credibility-by creating a pattern of
Win-Win sales * How to use Miller Heiman Personal Workshops to
identify your strengths and weaknesses-and make the changes you
need to make.
书籍目录：
Preface.
Foreword by John Philip Coghlan
Introduction: Two People Speaking ..
PART I / "No Sell" Selling
Chapter 1 / Why Your Customers Really Buy
Chapter 2 / How Your Customers Make BuyingDecisions
Chapter 3 / What We're Striving for: Win-Win...
Chapter 4 / Life Beyond the Product Pitch
PART II/Getting Started: Four Questions to AskYourself Before You
Make the Call
Chapter 5 / Why Am I Here?
Chapter 6 / What Do I Want the Customer to Do?
……
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书籍介绍
The Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This modern edition of the classic Conceptual Selling shows why Miller Heiman has become the world's most respected name in sales development, with a client list leading the Fortune 500. And it shows why the principles of Conceptual Selling are more important today than ever before. The New Conceptual Selling Even in a world of cyber commerce, nothing beats a face-to-face meeting. And if you're one of those men and women who make their living in this highly demanding environment, this new edition of Conceptual Selling will change the way you interact with customers and clients, and the way you conduct your business career. Learn: * How to identify your customer's real needs and use listening as a powerful selling tool * How to tailor every sale you make to one specific client-and how to create a system that is consistent, flexible, and successful * How to earn and maintain your credibility-by creating a pattern of Win-Win sales * How to use Miller Heiman Personal Workshops to identify your strengths and weaknesses-and make the changes you need to make.
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