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George Lois: The Big Idea(ISBN=9782759402991)书籍详细信息
- ISBN：9782759402991
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2008-09
- 页数：240
- 价格：216.00
- 纸张：铜版纸
- 装帧：精装
- 开本：大16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
George Lois is advertising s most famous art director. He
founded the creative revolution that spawned modern advertising, as
his iconoclastic talent created icons dramatizing the problems,
solutions, foibles, and promises of American life. Astute media
critics recognize Lois as a pioneering avant-garde mover of the
culture. In this mind-boggling archaeological dig into his ouevre,
Lois discovers, and reveals, the influences on his unforgettable
concepts as he probes the echoes in his mind s eye, tracing more
than one hundred of his Big Ideas back to their origins. Each
double-page is a visual tour de force, a blueprint of creative
inspiration, and a journey of discovery that will keep your eyes
shifting back and forth between each Lois concept and the seed that
gave it life.
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作者介绍：
George Lois is an adman-genius, an innovative thinker, a creator
of cultural advertising stigmas that last forever. Lois is the
author of several books, including Iconic America and $ellebrity,
and his Esquire covers are in the permanent collection at the
Museum of Modern Art. He has also received the Lifetime Achievement
Award from the American Institute of Graphic Arts.
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书籍介绍
George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.
书籍真实打分
故事情节：6分
人物塑造：3分
主题深度：7分
文字风格：6分
语言运用：9分
文笔流畅：6分
思想传递：4分
知识深度：6分
知识广度：9分
实用性：7分
章节划分：7分
结构布局：9分
新颖与独特：4分
情感共鸣：4分
引人入胜：7分
现实相关：7分
沉浸感：7分
事实准确性：8分
文化贡献：4分
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