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McDonald’s：Behind the Arches（麦当劳的秘密）书籍详细信息
- ISBN：0553347594
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：1995-07
- 页数：496
- 价格：127.40
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
McDonald's is the story of an American business success,a company that proved the value of hard work,ingenuity,trial and error,and gut instincts.In McDonald's：Behind the Arches,business writer John F.Love tells the astonishing story of the people and the strategies,the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America-and now the world.
书籍目录：
Foreword THE UNKNOWN MCDONALD'S
Chapter 1 YES,THERE IS A MCDONALD
Chapter 2 THE SALESMAN
Chapter 3 THE FRANCHISING DERBY
Chapter 4 THE OWNER/OPERATOR
Chapter 5 MELTING POT
Chapter 6 MAKING HAMBURGERS
Chapter 7 MAKING MONEY
Chapter 8 THE BUYOUT
Chapter 9 PARTNERS
Chapter 10 GOING PUBLIC
Chapter 11 MCDONALD'S EAST,MCDONALD'S WEST
Chapter 12 HIGH GEAR
Chapter 13 MEDIA MAGIC
Chapter 14 “MCDONALDIZING”THE SUPPLIERS
Chapter 15 THE PUBLIC CHALLENGE
Chapter 16 CHECKS AND BALANCES
Chapter 17 EXPORTING AMERICANA
Epilogue
Index
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Book Description
McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
From Publishers Weekly
Love presents a completely revised and updated version of the history behind the voracious hamburger empire.
From Library Journal
"The history of the McDonald's system is the story of an organization that learned how to harness the power of entrepreneursnot several, but hundreds of them." This work is not the story of Ray Kroc, McDonald's colorful founder, but that of all of the individuals, including the McDonald brothers, suppliers, financiers, franchisees, as well as the early employees, who made McDonald's the undisputed champion of the fast food industry. The complex financial arrangements that were necessary to McDonald's success are made clear, as is the company's commitment to quality, service, and cleanliness. This entertaining work is highly recommended for most public and academic libraries.
Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn.
Book Dimension
length: (cm)22.9 width:(cm)15.4
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