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Buy-In: Saving Your Good Idea from Getting Shot Down 如何使你的建议被采纳书籍详细信息
- ISBN：9781422157299
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2010-10
- 页数：暂无页数
- 价格：157.20
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
You've got a good idea. You know it could make a crucial
difference for you, your organization, your community. You present
it to the group, but get confounding questions, inane comments, and
verbal bullets in return. Before you know what's happened, your
idea is dead, shot down. You're furious. Everyone has lost: Those
who would have benefited from your proposal. You. Your company.
Perhaps even the country.
It doesn't have to be this way, maintain John
Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the
support your idea needs to deliver valuable results. The key?
Understand the generic attack strategies that naysayers and
obfuscators deploy time and time again. Then engage these
adversaries with tactics tailored to each strategy. By "inviting in
the lions" to critique your idea--and being prepared for
them--you'll capture busy people's attention, help them grasp your
proposal's value, and secure their commitment to implementing the
solution.
The book presents a fresh and amusing fictional
narrative showing attack strategies in action. It then provides
several specific counterstrategies for each basic category the
authors have defined--including:
· Death-by-delay: Your enemies push discussion
of your idea so far into the future it's forgotten.
· Confusion: They present so much data that
confidence in your proposal dies.
· Fearmongering: Critics catalyze irrational
anxieties about your idea.
· Character assassination: They slam your
reputation and credibility.
Smart, practical, and filled with useful advice,
Buy-In equips you to anticipate and combat attacks--so your good
idea makes it through to make a positive change.
书籍目录：
Table of Contents
Preface
Part One: The Centerville Story
1. The Death of a Good Plan
2. Saving the Day in Centerville, Part 1
3. Saving the Day, Part II
4. Saving the Day, Part III
Part Two: The Method
5. Four Ways to Kill Good Ideas
6. A Counterintuitive Strategy for
Saving Your Good Idea
7. 24 Attacks & 24 Responses
8. How The Method Helps Large-scale
Change
9. A Quick Reference Guide for Saving
Good Ideas.
作者介绍：
John P. Kotter is the Konosuke Matsushita Professor of
Leadership, Emeritus, at Harvard Business School and is widely
considered the world's foremost authority on leadership and change.
Lorne A. Whitehead is Leader of Education Innovation at the
University of British Columbia, where he has also been a professor
and the NSERC/3M Chairholder in the Department of Physics and
Astronomy.
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