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BE YOUR OWN BRAND UPDATED & EXPANDED 2E(ISBN=9781605098104)书籍详细信息
- ISBN：9781605098104
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-12
- 页数：143
- 价格：118.70
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
In this second edition of their classic book on personal brand
David McNally and Karl Speak show that developing a personal brand
is not about constructing a contrived image. Rather, it is a
process of discovering who you really are and what you aspire to
be. The hallmark insight of this new edition is that the best way
to establish a strong and memorable brand is to make a positive
difference in the lives of others through making lasting
impressions that build trusting relationships.
McNally and Speak take you through the process of identifying the
key components of your brand, conveying that brand to the world,
checking how closely your brand aligns with important relationships
in your life—particularly your employer—and assessing your progress
along the way. This thoroughly revised and updated edition features
new material on how to use social media to build a powerful
personal brand and case studies of individuals whose personal
brands have changed the world.
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作者介绍：
David McNally has enjoyed an extensive international business
career and is among an elite group of recipients elected into the
Speaker Hall of Fame by the National Speakers Association (NSA).
David is also the author of the bestselling books Even Eagles Need
a Push: Learning to Soar in a Changing World and The Eagle's
Secret: Success Strategies for Thriving at Work and in Life. Now as
the president of TransForm Corporation, David and his team work
with many of the world’s most successful companies preparing their
employees to compete in an ever more complex future. Clients
include Abbott, Ameriprise, Carlson Wagonlit Travel, Delta
Airlines, Fidelity, Gartner, Otto Bock, Perkin Elmer, Pulte Homes,
and Thrivent Financial.
Karl D. Speak has earned a global reputation for his proven and
unconventional approach to using brand as an innovative
customer-centric leadership platform. Through Brand Tool Box, Ltd.,
the company he founded in 1984, Karl’s pioneering work on personal
and organizational brand alignment has created a breakthrough
framework for implementing internal brand-building and
customer-centric organizational development programs being used by
organizations in every industry around the world. In addition to
his consulting practice, Karl is a bestselling author and
sought-after speaker. Karl has taught in the MBA programs at
University of Minnesota, Saint Thomas University, and has been a
guest lecturer at University of Westminster in London, Capella
University, and ESADE University in Madrid, among others.
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原文赏析：
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其它内容：
书籍介绍
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world. "Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.”
--Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company “A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.”
--Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines “Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.”
--Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH “From this book you’ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.”
--Heather Backstrom, Employee Development Manager, Moog, Inc. – Aircraft Group
书籍真实打分
故事情节：9分
人物塑造：9分
主题深度：3分
文字风格：7分
语言运用：8分
文笔流畅：7分
思想传递：8分
知识深度：7分
知识广度：8分
实用性：8分
章节划分：6分
结构布局：6分
新颖与独特：7分
情感共鸣：7分
引人入胜：5分
现实相关：4分
沉浸感：6分
事实准确性：8分
文化贡献：5分
网站评分
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