免费下载书籍地址：PDF下载地址
精美图片
APPLE EXPERIENCE: SECRETS TO BUILDING(ISBN=9780071793209)书籍详细信息
- ISBN：9780071793209
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2012-04
- 页数：256
- 价格：148.40
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Praise for THE APPLE EXPERIENCE "There are three pillars of
enchantment: likability, trustworthiness, and quality. The Apple
experience is the best modern-day example of all three pillars.
Carmine's book will help you understand and implement the same kind
of world-class experience." --Guy Kawasaki, author of Enchantment:
The Art of Changing Hearts, Minds, and Actions and former chief
evangelist of Apple "Carmine Gallo explains beautifully and simply
just what makes the Apple retail experience so successful. No
matter what kind of business you are in, there are insanely
valuable lessons in this book!" --Garr Reynolds, best-selling
author of Presentation Zen and The Naked Presenter "The Apple
Experience isn't just for retailers. It applies to any business
that involves people. At its core, this book is not about Apple.
It's about delivering the best experience possible." --Tony Hsieh,
New York Times bestselling author of Delivering Happiness and CEO
of Zappos.com, Inc. "An exciting resource for any business owner in
any country who wants to reimagine the customer experience." --Loic
Le Meur, CEO, LeWeb "Why can't other retail experiences be as great
as an Apple store's? Not only does Carmine Gallo answer that
question brilliantly, but he shows precisely how to make sure your
customers never ask it about your business." --Matthew E. May,
author of In Pursuit of Elegance and The Laws of Subtraction
"Carmine Gallo gets to the magic of Steve Jobs: Touching people's
lives. This simple, yet delightful vision should be at the heart of
every retail interaction in the world today." --Peter Steinlauf,
Chairman, Edmunds.com "This magnificent collection of insights
illuminates the way for anyone who wants to create a truly great
experience, whether in retail, service, or software. " --Dan Roam,
author of The Back of the Napkin and Blah Blah Blah Reinvent your
business to deliver Apple-like customer satisfaction and profits
Apple Stores earn more money per square foot than any other
retailer. At the core of Apple’s success and intense customer
loyalty, however, aren’t just “Insanely Great” products, but great
people who are informed, empowered, and motivated to deliver an
unbeatable customer experience. In The Apple Experience,
internationally bestselling author Carmine Gallo details the
principles and practices behind this total commitment to the
customer and explains how your brand can achieve outstanding
results by delivering this same high standard of service. Carmine
Gallo interviewed professionals at all levels who have studied
Apple, and he spent hundreds of hours observing the selling floor
in Apple’s retail space and learning about Apple’s vision and
philosophy. Using insights and data from these sources, he breaks
down Apple’s customercentric model to provide an action plan with
three distinct areas of focus: Inspire Your Internal Customer with
training, support, and communications that create a “feedback loop”
for improving performance at every level Serve Your External
Customer with irresistible brand stories and dedicated salespeople
who embody the APPLE five steps of service-- Approach, Probe,
Present, Listen, End with a fond farewell Set the Stage by ensuring
that no element is overlooked in creating an immersive retail
environment where customers can see, touch, and learn about your
products With The Apple Experience, you can improve the return on
your investment in retail by adding real value to every customer
interaction. Better still, any business that deals with
people--employees or customers--can adopt the techniques to achieve
Apple-like market dominance by enriching lives, building loyalty,
and reimagining the customer experience. Carmine Gallo is the
communications coach for the world’s most admired global brands. A
former anchor and correspondent for CNN and CBS, Gallo is a popular
keynote speaker and has worked with executives at Intel, Cisco,
Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others. Gallo
writes “My Communications Coach,” a regular column for Forbes.com.
He has written several internationally bestselling and
award--winning books, including The Innovation Secrets of Steve
Jobs, The Presentation Secrets of Steve Jobs, and The Power of
foursquare. Gallo has been featured in the Wall Street Journal, the
New York Times, and Success magazine and on CNBC. He lives in
Pleasanton, California, with his wife and two daughters.
书籍目录：
Gimme That Ol’ Time Apple Religion
A Puddle of Water Turns to a Pile of Panic
Stuff You Don’t Learn in School
The Apple Experience Made Simple
Enriching Lives
作者介绍：
Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker and has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others. Gallo writes “My Communications Coach,” a regular column for Forbes.com. He has written several internationally bestselling and award--winning books, including The Innovation Secrets of Steve Jobs, The Presentation Secrets of Steve Jobs, and The Power of foursquare. Gallo has been featured in the Wall Street Journal, the New York Times, and Success magazine and on CNBC. He lives in Pleasanton, California, with his wife and two daughters.
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：APPLE EXPERIENCE: SECRETS TO BUILDING(ISBN=9780071793209)在线阅读
在线听书地址：APPLE EXPERIENCE: SECRETS TO BUILDING(ISBN=9780071793209)在线收听
在线购买地址：APPLE EXPERIENCE: SECRETS TO BUILDING(ISBN=9780071793209)在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
书籍介绍
官方网站：http://www.appleexperiencebook.com/
Reinvent your business to deliver Apple-like customer satisfaction and profits
Apple Stores earn more money per square foot than any other retailer. At the core of Apple’s success and intense customer loyalty, however, aren’t just “Insanely Great” products, but great people who are informed, empowered, and motivated to deliver an unbeatable customer experience. In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple’s retail space and learning about Apple’s vision and philosophy. Using insights and data from these sources, he breaks down Apple’s customercentric model to provide an action plan with three distinct areas of focus:
Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level
Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell
Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products
With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.
书籍真实打分
故事情节：3分
人物塑造：9分
主题深度：4分
文字风格：3分
语言运用：6分
文笔流畅：9分
思想传递：3分
知识深度：5分
知识广度：7分
实用性：5分
章节划分：7分
结构布局：8分
新颖与独特：4分
情感共鸣：3分
引人入胜：7分
现实相关：8分
沉浸感：9分
事实准确性：7分
文化贡献：9分
网站评分
书籍多样性：3分
书籍信息完全性：8分
网站更新速度：7分
使用便利性：9分
书籍清晰度：4分
书籍格式兼容性：3分
是否包含广告：8分
加载速度：8分
安全性：9分
稳定性：6分
搜索功能：3分
下载便捷性：4分
下载点评
- 速度慢(341+)
- 情节曲折(490+)
- 品质不错(66+)
- 中评(64+)
- 盗版少(417+)
- 超值(187+)
- 无盗版(321+)
- 排版满分(426+)
- 差评(582+)
- 愉快的找书体验(152+)
- 简单(279+)
下载评价
网友 权***波：收费就是好，还可以多种搜索，实在不行直接留言，24小时没发到你邮箱自动退款的！
网友 瞿***香：非常好就是加载有点儿慢。
网友 敖***菡：是个好网站，很便捷
网友 权***颜：下载地址、格式选择、下载方式都还挺多的
网友 冯***丽：卡的不行啊
网友 曹***雯：为什么许多书都找不到？
网友 苍***如：什么格式都有的呀。
网友 仰***兰：喜欢！很棒！！超级推荐！
网友 谢***灵：推荐，啥格式都有