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Do You Sincerely Want to Be Rich?书籍详细信息
- ISBN：0767920066
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-05
- 页数：555
- 价格：37.00
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
作者简介:
CHARLES RAW was financial editor of The Sunday Times (London) when this book was written. BRUCE PAGE, then executive features editor at The Sunday Times, was coauthor of two other bestselling "Insight" books.
书籍目录：
Preface to the 2005 Edition
Acknowledgments
1 A Warning to Investors from Mr.Bernard CORNFELD
2 The making of a conceptual salesman
3 The Financial Revolutionaries
4 The First Missionary Journeys
5 Early Travels in the Offshore World
6 Ed Cowett's Problem
7 The Birth of a Superfund
8 The Jungle Jangle Jingle
9 They May Be Schmucks,but They're the Government
10 A Little Question in Switzerland
11 Pacem in Terris……and Good Will to All Men
12 Reminiscences of the Court of the Emperor Cornfeld
13 The Off-White Cliffs of Dover
14 Germany:The Super-Super-Supermen
15 The Bella Figura of Harvey Felberbaum
16 Good Evening,Comrade Prospect!
17 The Master Financiers
18 A Very Long Way Offshore
19 John M.King:The Power of Natural Gas
20 The Book of Revelations
21 The Feeding of the Meeting
22 Terminating Bernie
23 The Customers' Yachts
24 A Game of Strategic Withdrawal
Index
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书籍介绍
In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
书籍真实打分
故事情节：9分
人物塑造：9分
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语言运用：6分
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思想传递：5分
知识深度：4分
知识广度：8分
实用性：5分
章节划分：6分
结构布局：6分
新颖与独特：5分
情感共鸣：8分
引人入胜：3分
现实相关：4分
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