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Free: The Economics of Abundance and Why Zero Pricing is Changing the Face of Business 9781905211487书籍详细信息
- ISBN：9781905211487
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2009-06
- 页数：288
- 价格：105.60
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
What happens when advances in technologg allow mang things to
be produced for more or less nothing? And what happens when
those things are then made available to us for free?
In his groundbreaking new book, The Long Tail author Chris Anderson
considers a brave new world where the old economic certainties are
being undermined by a growing flood of free goods - newspapers, DVDs,
T-shirts, phones, even holiday flights. He explains why this has become
possible - why fast-evolvingtechnologies, particularly the Internet, have
caused production and distribution costs in many sectors to plummet to
levels unthinkable even a decade ago. He shows how the flexibility
provided by the online world allows producers to trade ever more
creatively, offering items for free to make real or perceived gains
elsewhere. He pinpoints the winners and losers in the Free universe.
And he demonstrates the wags in which, as an increasing number of things
become available for free, our decisions to make use of them will be
determined by two resources far more valuable than money: the popular
reputation of what is on offer and the time we have available for it. In the
future, he argues, when we talk of the 'money economy' we will talk of
the "reputation economy' and the 'time economyl' in the some breath,
and our world will never be the same again.
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书籍介绍
What happens when advances in technologg allow mang things to be produced for more or less nothing? And what happens when those things are then made available to us for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why fast-evolvingtechnologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to levels unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and losers in the Free universe. And he demonstrates the wags in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the "reputation economy' and the 'time economyl' in the some breath, and our world will never be the same again.
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故事情节：3分
人物塑造：3分
主题深度：9分
文字风格：7分
语言运用：9分
文笔流畅：6分
思想传递：9分
知识深度：9分
知识广度：8分
实用性：7分
章节划分：3分
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新颖与独特：6分
情感共鸣：6分
引人入胜：5分
现实相关：5分
沉浸感：6分
事实准确性：3分
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