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品牌的建立Never Mind the Sizzle...Where's the Sausage? : Branding based on substance not spin书籍详细信息
- ISBN：9781841127699
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-10
- 页数：162
- 价格：81.80
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
书籍目录：
Introduction
QUARTER ONE: Branding for business
1. January-The buzzword battle begins
2. February- Brand-led business
3. March - Elastic brands
QUARTER TWO: From insight to brand vision
4. April - Be the consumer
5. May- GPS for your brand
6. June - Brand trampoline
QUARTER THREE: Test-driving the vision
7. July - Show them the money
8. August - Consumer test drive
9. September - Don't just think different, do different
QUARTER FOUR: The rubber hits the road
10. October - Rallying the troops
11. November- Making money, not movies
12.December-The sausage has landed
Index
作者介绍：
David Taylor is one of the world's 50 most important marketing thinkers’ according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.
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书籍介绍
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd.
书籍真实打分
故事情节：5分
人物塑造：3分
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文字风格：4分
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知识深度：3分
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实用性：5分
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新颖与独特：7分
情感共鸣：5分
引人入胜：9分
现实相关：6分
沉浸感：6分
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文化贡献：9分
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