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Innovation that Fits超越时尚的创新战略书籍详细信息
- ISBN：9780131438200
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-09
- 页数：264
- 价格：177.80
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
In frantic pursuit of innovation, companies have experimented with one new fad after
another: corporate venturing, intellectual property licensing, innovation-by-alliance, innovation-by-acquisition, spinouts, spin-ins,and many more. In this book, three leading experts on commercializing innovation sort through the debris of yesterday's innovation experiments, unearthing powerful lessons about what works and what doesn't.
INNOVATION THAT FITS draws on a thorough examination of more than250 innovation
initiatives from organizations of widely differing sizes and industries. Based on this unprecedented research, the authors show how to better choose and implement the right organizational tactics, manage the key risks of each approach, and put all the pieces together to design and execute a more resilient core innovation strategy.
书籍目录：
Acknowledgments
About the Authors
1 Making Sense of Innovation Fads and Fashions
Innovation Excitement, Then Disillusionment
Reconsidering Innovations in Innovation
Bringing Silicon Valley Inside
Spinnovation
Virtual Reality: Patenting, IP, and "Asset-Lite"
Shared Creation
If You Can't Build It, Buy It
Mixed Results: What Exactly Is It?
The Allure of Innovations in Innovation
Background and Overview
2 Corporate Venturing: Best of Both Worlds or Venturing Too Far?
Breaking the Old Molds
The Disappointing Record of Corporate Ventures
The Consummate Corporate Venture Capitalist
Core Problems with Corporate Venturing
Can You Be Too Free?
Diverging Approaches Toward Cars of the Future
An Established Operating Company Is Not a VC Portfolio
More Mature CVC Approaches
The Need for Core Venturing
3 The Virtual Asset-Lite Model: Intellectual Property Licensing
The Old Economy: Real Companies,Real Products
Intellectual Property Rules
IBM = IPM (Intellectual Property Management)
The "Knowing" and "Doing" Connection
The Secret of Life (Patent Pending) Itself
If You're So Smart, Why Aren't You Rich?
Limitations of the IP-Centric Model
Size Matters: Scaling Intellectual Property
IP as a Beginning, Not the End
Turning Licensing Inside-Out
……
4 Innovation by Alliance:Reconsidering Innovation Collaboration
5 R&D by M&A:Innovation by Acquisition
6 Spinnovation:Liberating Value or Spinning Out of Control?
7 Conclusion:Toward a New Model for Innovation
Endnotes
Index
作者介绍：
MICHAEL LORD is Director of the Flow Institute and Associate Professor of Strategy
and International Business at the Babcock Graduate School of Management at Wake
Forest University. His work on innovation has been featured in many publications, includin
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书籍介绍
Innovation is more urgently necessary than it's ever been. Now, three leading experts on commercializing innovation systematically sort through the wreckage of yesterday's strategies, learning lessons and identifying ideas worth preserving and adapting. To prepare this book, the authors thoroughly examined the record of more than 250 innovation programs from organizations of widely differing sizes and industries, from 1998 through 2003. Based on this unprecedented research, they reveal the right time to use each innovation 'arrow', how to account for contingencies and risks; and how to focus on core innovation challenges -- not just superficial symptoms. Along the way, the authors define a focused, integrated model for innovation: one that is more nuanced and complex, but also better-grounded, more durable, and far more effective.
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